Before we start a design project, please fill out this questionnaire and collect printed samples of:
Your competitions (or related business) graphics, advertising,
Graphic design styles are you drawn to.
Your Product/Service description:
is your business?
words or descriptive phrases accurately describe
the process of developing design that communicates effectively, it is
useful to list descriptive words and phrases that can both help the designer
to fully understand the business, product/service, and be used as an assessment
of the designs effectiveness.
are the readers/viewers/customers?
similar product/services are available? How do they promote themselves?
What logo do they use?
Preconceived Notions, Colors, Symbols:
clients have spent time musing over the design issue.
Things to Avoid:
Are there any clichés, symbols or colors to avoid in this design?
Single Most Important Point:
graphic communications leave only one overall impression.